Biografi for: Peter James Borowski
Head of Design, Kraft Foods
Peter is Head of Design at Kraft Foods and provides design leadership and vision for all Kraft Foods’ brands, including Capri Sun, Cracker Barrel, Gevalia, Kool-Aid, Maxwell House, MiO, Oscar Mayer and Planters.
A native of London, Peter received his BA in graphic design from Camberwell College of Art. After graduating, he was invited back to teach and administer the first-year degree course in graphic design. He moved to the States in the early ‘90s and developed brand identity systems and print communications for global brands including AT&T, CNN, GE, Kimberly-Clark and Timberland. He later joined Clarion Marketing and Communications where he led the team that developed the award-winning identity for UPS at the 2000 Olympic Games in Sydney, Australia. Prior to joining Kraft Foods in 2009, Peter led all global CPG initiatives from the agency side for Pampers P&G's largest and first $8 billion brand.
Peter has been featured in numerous publications including: Fast Company, I.D., AIGA Year in Design, Communication Arts, Print and HOW. His work on Pampers has been recognized by P&G's most prestigious accolades the A.G. Lafley and Robert E. Goldstein Awards. He has judged numerous design competitions and has spoken at national and international design and business conferences including: HOW, AIGA, The American Packaging Summit, The Packaging Conference and Geneva Women in International Trade.
He has taught at the Portfolio Center, Creative Circus, SCAD, UGA and GSU and has served as curriculum advisory board member for graphic design at the Art Institute of Atlanta and HOW Design Conference Advisory Council. Peter also served as President and Vice President of the American Institute of Graphic Arts – Atlanta Chapter from 1995 to 2001.
Peter lives in Chicago with his designer wife, Leslie and their two sons Torsten, age 11, and Jensen, age 9, and their two dogs, Bella and Blaize.